TOLO Learning at London Toy Fair 2013

TOLO Learning | Olympia, London Toy Fair 2013

January each year brings us the London Toy Fair, and here at TOLO Learning we were especially excited to attend this year! With some great new products to showcase, such as the WEDGiTS To Go, TOLO First Friends Whale and Polar Dinghy, and TOLO Teatime Shape Sorter (available from June 2013) we really got into the spirit of the Fair. We had a brand new stand and made the move from the Gallery upstairs to the downstairs exhibition area. We had visits from many of our highly valued independent retailers as well as national retailers such as Next and Harrods.

Toy Fair 2013 saw the launchof the demonstration area – each toy is showcased to a panel of four children who pass verdict on the product by awarding it a mark out of ten! Hosted by GMTVs Anna Williamson, this was broadcast live on Toy Fair TV. TOLO Learning was privileged to be able to demonstrate three products this year – the WEDGiTS To Go Set, the TOLO Garden Tool range and the TOLO Teatime Shape Sorter!

Our lovely demonstrator Mandy showcased the WEDGiTS, and the panel were very enthusiastic about them! They voted unanimously, ten out of ten all round! Company Director Neil introduced the TOLO Garden Tools and got a great reception! The children really got to grips with the tools, pushing the wheelbarrow round and trying out the hand tools and leaf rake! Again the panel were very enthusiastic, awarding the tools three x ten out of tens, and a nine out of ten! The final product to be demonstrated was the new TOLO Teatime Shape Sorter – Mandy really got the children involved, they all wanted a go at filling the teapot with water and pouring it into the cups! Although this product was aimed at children of a younger age then the panel, they could appreciate the toy and imagine how they would have liked it when they were younger and awarded it an average of eight out of ten! So a brilliant result for the demonstrations!

Overall we had a brilliant Fair and are now looking forwards to the Toy Fair in Nuremberg starting on Wednesday 30th January 2013!



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